SCIENTIFIC PROGRAM

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Sensorial experience is developed and grows from experiments in various scientific disciplines (biology, biophysics, neurobiology, sensorial chemistry, etc.) and different industrial sectors (cosmetics, textile, automotive, luxury, agribusiness, etc.). 
 

COSMETIC & SENSORY 2012 proposes an all-around look at everything sensorial by adopting a fresh approach and giving center stage to scientists, R&D researchers, marketing experts, innovative smaller companies and large groups.

TUESDAY, JUNE 26, 2012

09:00 - 09:15

Marc-Antoine Jamet, Cosmetic Valley Opening speech

BRAIN AND PERCEPTION

09:20 - 09:55

Jacques Ninio, Ecole Normale Supérieure Introduction

09:55 - 10:30

Anne Didier, Université Claude Bernard Olfactory hedonics: from molecule to perception and from human to mice

10:30 - 11:05

Zoi Kapoula, Hopital Européen Georges Pompidou Oculomotrices & posturales studies

11:15 - 11:50

Cinzia Di Dio, Università degli Studi di Parma The functional neuroanatomy of aesthetic experience for artworks

SENSORY AND EMOTION

11:50 - 12:20

Arnaud Aubert, Université de Tours  Pleasure, desire, well-being: psychobiological approach of cosmetic-associated emotions

12:20 - 12:55

John Prescott, TasteMatters Research & Consulting How aromas acquire their meaning and their ability to influence behaviour

14:25 - 15:00

Olivier Le Floch, Université François Rabelais La socio-esthétique, une spécialité de l’esthétique tournée vers les personnes fragilisées

14:25 - 15:00

Marie-Aude Torres, CODES Socio-esthetics

15:00 - 15:35

Christelle Chrea, Chanel Parfums Beauté Comment appréhender la dimension émotionnelle dans l'expérience produit

15:35 - 16:10

Anne-Sophie Adam , L’Oréal How sensory evaluation can be used to go further than products evaluation

16:25 - 17:00

Vincent Hubiche, Gattefossé PCA - A statistical treatment tool for sensorial analysis data

17:00 - 17:35

Pascal Schlich, INRA Two new techniques of sensory analysis which should be useful in cosmetics

WEDNESDAY, JUNE 27, 2012

DESIGN PRODUCTS

08:30 - 09:05

Régine Charvet Pello, RCP Design Global Design a Genuine Sensory Future

09:05 - 09:40

Jean-François Bassereau, RCP Design Global Sensory design, but what ?

09:40 - 10:15

Germaine Gazano, LVMH recherche How to reinvent Lipstick design through innovative scenarii

10:30 - 11:05

Béatrice Daillant-Vasselin, PSA Peugeot Citroën Consumer, sensory and expert evaluations of visual homogeneity of car interiors

11:05 - 11:40

Irène Bacle, Pierre Fabre Sensory Profile data on direct comparison in cosmetology: interest and limits

11:40 - 12:15

Anne-Marie Pense Lheritier, Ecole de Biologie Industrielle Sensory evaluation of fabrics, sensory evaluation of cosmetics: implementation and comparison of the two areas

11:40 - 12:15

Sonia Gagnaire, Clarins Sensory evaluation of fabrics, sensory evaluation of cosmetics: implementation and comparison of the two areas

14:00 - 14:35

Valérie Mengeaud , Pierre Fabre Clinical Exploration of Skin Ageing

14:35 - 15:05

Christine de Panafieu, Cosight Pushing the boundaries in understanding the consumer

14:35 - 15:05

Lise Dreyfuss, Biofortis Sensory & Consumer Pushing the boundaries in understanding the consumer

SENSORY MARKETING TRENDS

15:15 - 15:40

Bernard Nazaire, GrandCru Les leviers sensoriels et émotionnels pour la construction du mix-produit, ou de l'ADN d'une marque cosmétique

15:40 - 16:05

Dominique Leguay, Alchimie Tendances et marketing sensoriel

16:10 - 17:25

Anne Abriat, L’Oréal Round Table

16:10 - 17:25

Leslie Sukermann, Biotherm Round Table

16:10 - 17:25

Ludovic Engrand, Kiehl's Round Table

16:10 - 17:25

Germaine Gazano, Dior Round Table