Abstract

Biofortis and Cosight have chosen to join their expertise in order to propose a new, unique and differentiating offer to cosmetic R&D and Marketing services.

This method brings a real added value compared to classical consumer approaches since it allows, through a mixed quantitative-qualitative approach:

-       creating synergies between the R&D and Marketing teams on a product development and brand positioning level,

-       incorporating all sensory facets of the marketing mix in a new product development process,

-       speeding up the time-to-market through an integrated development process,

-       providing an empirically validated framework of future social and cultural trends to develop products in tune with consumer’s expectations.