Abstract

The objective evaluation of sensorial characteristics has been major in the field of cosmetics and fabrics for several years. The implemented methods allow to define and to quantify qualities which present an influence on consumer satisfaction. This evaluation requires the implementation of a specific methodology that make it possible to define sensorial terms, assessment procedures, and intensity scales, but also allow to select and train a panel of experts and set the general conditions in which the sensorial test must take place. The results of various studies show sensory criteria discriminating between the characteristics of cosmetics (greasy, whitening, etc..) and of fabrics (rough, thick, dense etc.). The information obtained may then help improve product formulation so that the consumers' expectations are better matched. But today this is not sufficient anymore for the companies which want to take their consumers towards more emotion. Indeed, the marketing teams of  cosmetics companies try to develop a language based on new sensations to communicate about their products. With this in mind, an original sensory study was carried out to compare the domain of cosmetic creams to that of the textile area. In so doing, numerous similarities were revealedbetween the sensations perceived with cosmetics and those felt with touching  various kinds of velvet.